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As it happened at Christmas, we had to make another PopUp for the summer vacations. This time the target audience was older than the Christmas PopUp, which made the content of the channel a little more adult.
The PopUp concept was based on the idea of living unique moments in the summer and capturing them. Making characters from the content that was going to be broadcasted the protagonists of these moments.
Made with my partner copywrighter Clara Escutia
