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PopUp dedicated to children for the Christmas vacations.
We created the identity and image of the channel based on advent calendars, each day represented by a window of a building.
Clara Escutia created the channel’s claim (El cine familiar más fun, fun, fun, fun) making a play on words; in Spain we have a popular Christmas carol called “Fum, Fum, Fum” (“Fum” is a Catalan word meaning smoke). So in our particular Christmas song we replaced Fum by the English word Fun.
Co-created with Clara Escutia (copywriter)
